Start from Trust: Adopting AI and New Technology

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When your firm is entrusted with tax returns, payroll data, ownership information, financial statements, and the details clients would never hand casually to anyone else, caution is not a personality flaw. It is part of the value proposition. And any adoption of new technology by small and midsize CPA firms must be thoughtful and deliberate.
The description at the bottom should read: When your firm is entrusted with tax returns, payroll data, ownership information, financial statements, and the details clients would never hand casually to anyone else, caution is not a personality flaw. It is part of the value proposition. And any adoption of new technology by small and midsize CPA firms must be thoughtful and deliberate.

When your firm is entrusted with tax returns, payroll data, ownership information, financial statements, and the details clients would never hand casually to anyone else, caution is not a personality flaw. It is part of the value proposition. And any adoption of new technology by small and midsize CPA firms must be thoughtful and deliberate.
The description at the bottom should read: When your firm is entrusted with tax returns, payroll data, ownership information, financial statements, and the details clients would never hand casually to anyone else, caution is not a personality flaw. It is part of the value proposition. And any adoption of new technology by small and midsize CPA firms must be thoughtful and deliberate.

That is especially true in tax and compliance work. AICPA guidance reminds tax professionals that laws and professional responsibilities bind them to a high standard of data protection. The IRS is even more direct: protecting client data is the law, and tax preparers are expected to create and maintain written security plans under the FTC Safeguards Rule. When tax return information is disclosed or used outside ordinary preparation work, Internal Revenue Code Section 7216 can trigger specific restrictions and consent requirements.

The goal of this paper is not to talk firms out of their instincts; it is to help them use those instincts well. Firms that will make good technology decisions over the next few years will not necessarily be the fastest adopters; they will be the ones that can distinguish between informed caution and accidental delay, between responsible piloting and paralysis, between real vendor maturity and polished demos. That work starts from where firms actually are, not from where software marketing assumes they should be.

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