The CPA Crossings (CPAx) Research Program offers a powerful benefit to state CPA societies, associations, and independent firms wanting to drive member and staff retention. We publish national and customized state-specific research and provide insights on critical topics facing the accounting profession. Now is the time for these organizations to embrace new ways to increase their appeal to prospective members and to strengthen current staff relationships.

CPAx becomes the resource partner that creates the research instruments, conducts the data collection, analyzes the results, and produces the reports or presentations of findings . For every project, CPAx provides comprehensive research to share with members and staff relationships. The research delivers relevancy—with actionable insights that can be used for society or firm branding and thought leadership. We also provide marketing launch support to help amplify the message and ensure that the target audiences get the most out of the content.