Executive Presence, Personal Brand: Structure Your Narrative
Executive Presence, Personal Brand: Structure Your Narrative
CPE Credit:
1
Overview
Description:
Professional credibility is communicated, not assumed.
In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography.
Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Field of Study:
Personal Development (1 CPE)
Instructor
Instructor:
Virgie Castro-Conde, MBA, SHRM-SCP
Additional Details
Who should attend:
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Program Level:
Basic
Program Content:
The major topics that will be covered in this course include:
- Components of executive presence
- Audience-centered elevator pitch structure
- Professional value proposition framework
- Structuring a concise executive biography
- Aligning personal narrative with organizational value
- Common pitfalls in professional self-presentation
- Application and refinement exercise
Learning Objectives:
After attending this presentation, you will be able to…
- Analyze key components of executive presence.
- Develop a concise and audience-centered elevator pitch.
- Create a clear professional value proposition.
- Draft a structured executive biography.
- Evaluate and refine professional messaging for clarity and credibility.
Prerequisites:
None
Advanced Preparation:
None
Developed By:
CPA Crossings, LLC
Format:
Group-Internet-Based
Course Code:
CXVCSYN1
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Executive Presence, Personal Brand: Structure Your Narrative
Course Code:
CXVCSYN1
Program Level:
Basic
Description:
Professional credibility is communicated, not assumed.
In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography.
Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts.
This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Program Content:
The major topics that will be covered in this course include:
- Components of executive presence
- Audience-centered elevator pitch structure
- Professional value proposition framework
- Structuring a concise executive biography
- Aligning personal narrative with organizational value
- Common pitfalls in professional self-presentation
- Application and refinement exercise
Learning Objectives:
After attending this presentation, you will be able to…
- Analyze key components of executive presence.
- Develop a concise and audience-centered elevator pitch.
- Create a clear professional value proposition.
- Draft a structured executive biography.
- Evaluate and refine professional messaging for clarity and credibility.
Who should attend:
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Developed By:
CPA Crossings, LLC
Instructor:
Virgie Castro-Conde, MBA, SHRM-SCP
CPE Credit:
1
Field of Study:
Personal Development (1 CPE)
Prerequisites:
None
Advanced Preparation:
None
Format:
Group-Internet-Based
OR
Register By Phone: Call 877.370.2220 and press “1” for the webinar hotline to register
Price
Single Registration
$55.00
Upcoming Dates
- 5/6/2026 @ 1:00 PM
- 5/14/2026 @ 2:00 PM
- 5/18/2026 @ 9:00 AM
- 5/29/2026 @ 12:00 PM
- 6/1/2026 @ 10:30 AM
- 6/11/2026 @ 9:00 AM
- 6/20/2026 @ 1:00 PM
- 6/23/2026 @ 1:00 PM
- 7/1/2026 @ 11:00 AM
- 7/7/2026 @ 5:00 PM
- 7/13/2026 @ 5:00 PM
- 7/24/2026 @ 1:00 PM
- 7/30/2026 @ 12:00 PM
- 8/5/2026 @ 2:00 PM
- 8/13/2026 @ 11:00 AM
- 8/19/2026 @ 2:00 PM
- 8/25/2026 @ 1:00 PM
- 8/31/2026 @ 1:00 PM
- 9/11/2026 @ 11:30 AM
- 9/14/2026 @ 12:00 PM
- 9/23/2026 @ 3:00 PM
- 10/1/2026 @ 1:00 PM
- 10/8/2026 @ 9:00 AM
- 10/13/2026 @ 5:00 PM
- 10/20/2026 @ 5:00 PM
- 10/30/2026 @ 12:00 PM
- 11/4/2026 @ 1:00 PM
- 11/11/2026 @ 1:00 PM
- 11/17/2026 @ 11:00 AM
- 11/27/2026 @ 5:00 PM
- 12/1/2026 @ 5:00 PM
- 12/10/2026 @ 12:00 PM
- 12/15/2026 @ 1:00 PM
- 12/21/2026 @ 11:30 AM
- 12/28/2026 @ 5:00 PM
- 1/5/2027 @ 11:00 AM
- 1/12/2027 @ 11:30 AM
- 1/18/2027 @ 1:00 PM
- 1/26/2027 @ 9:00 AM
- 2/3/2027 @ 12:00 PM
- 2/8/2027 @ 1:00 PM
- 2/18/2027 @ 5:00 PM
- 2/23/2027 @ 12:00 PM
- 3/4/2027 @ 12:00 PM
- 3/11/2027 @ 5:00 PM
All times are Eastern Time Zone