Executive Presence, Personal Brand: Structure Your Narrative

Executive Presence, Personal Brand: Structure Your Narrative

CPE Credit:
1

Overview

Description:
Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Field of Study:
Personal Development (1 CPE)

Instructor

Instructor:
Virgie Castro-Conde, MBA, SHRM-SCP

Additional Details

Who should attend:
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Program Level:
Basic
Program Content:

The major topics that will be covered in this course include:

  • Components of executive presence
  • Audience-centered elevator pitch structure
  • Professional value proposition framework
  • Structuring a concise executive biography
  • Aligning personal narrative with organizational value
  • Common pitfalls in professional self-presentation
  • Application and refinement exercise
 
Learning Objectives:

After attending this presentation, you will be able to…

  • Analyze key components of executive presence.
  • Develop a concise and audience-centered elevator pitch.
  • Create a clear professional value proposition.
  • Draft a structured executive biography.
  • Evaluate and refine professional messaging for clarity and credibility.
 
Prerequisites:
None
Advanced Preparation:
None
Developed By:
CPA Crossings, LLC
Format:
Group-Internet-Based
Course Code:
CXVCSYN1

Registration:

$55.00

Attendee Information

Please select one of the following options to register for this webinar:

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Executive Presence, Personal Brand: Structure Your Narrative

Course Code:
CXVCSYN1
Program Level:
Basic
Description:
Professional credibility is communicated, not assumed. In this 1-CPE session (Professional Development), participants examine structured approaches to articulating their professional identity. Drawing directly from the course framework, the session covers development of an elevator pitch, a professional value proposition, and a concise executive biography. Participants will analyze how credibility is established through clarity, relevance, and alignment with audience needs. The course emphasizes service-centered communication rather than self-promotion and provides structured guidance for refining professional messaging in leadership and client-facing contexts. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.
Program Content:

The major topics that will be covered in this course include:

  • Components of executive presence
  • Audience-centered elevator pitch structure
  • Professional value proposition framework
  • Structuring a concise executive biography
  • Aligning personal narrative with organizational value
  • Common pitfalls in professional self-presentation
  • Application and refinement exercise
 
Learning Objectives:

After attending this presentation, you will be able to…

  • Analyze key components of executive presence.
  • Develop a concise and audience-centered elevator pitch.
  • Create a clear professional value proposition.
  • Draft a structured executive biography.
  • Evaluate and refine professional messaging for clarity and credibility.
 
Who should attend:
Business professionals who need persuasion techniques to generate buy-in for strategy and decision-making.
Developed By:
CPA Crossings, LLC
Instructor:
Virgie Castro-Conde, MBA, SHRM-SCP
CPE Credit:
1
Field of Study:
Personal Development (1 CPE)
Prerequisites:
None
Advanced Preparation:
None
Format:
Group-Internet-Based

Registration:

$55.00

Attendee Information

Please select one of the following options to register for this webinar:

OR

Register By Phone: Call 877.370.2220 and press “1” for the webinar hotline to register

Price

Single Registration
$55.00

Upcoming Dates

  • 5/6/2026 @ 1:00 PM
  • 5/14/2026 @ 2:00 PM
  • 5/18/2026 @ 9:00 AM
  • 5/29/2026 @ 12:00 PM
  • 6/1/2026 @ 10:30 AM
  • 6/11/2026 @ 9:00 AM
  • 6/20/2026 @ 1:00 PM
  • 6/23/2026 @ 1:00 PM
  • 7/1/2026 @ 11:00 AM
  • 7/7/2026 @ 5:00 PM
  • 7/13/2026 @ 5:00 PM
  • 7/24/2026 @ 1:00 PM
  • 7/30/2026 @ 12:00 PM
  • 8/5/2026 @ 2:00 PM
  • 8/13/2026 @ 11:00 AM
  • 8/19/2026 @ 2:00 PM
  • 8/25/2026 @ 1:00 PM
  • 8/31/2026 @ 1:00 PM
  • 9/11/2026 @ 11:30 AM
  • 9/14/2026 @ 12:00 PM
  • 9/23/2026 @ 3:00 PM
  • 10/1/2026 @ 1:00 PM
  • 10/8/2026 @ 9:00 AM
  • 10/13/2026 @ 5:00 PM
  • 10/20/2026 @ 5:00 PM
  • 10/30/2026 @ 12:00 PM
  • 11/4/2026 @ 1:00 PM
  • 11/11/2026 @ 1:00 PM
  • 11/17/2026 @ 11:00 AM
  • 11/27/2026 @ 5:00 PM
  • 12/1/2026 @ 5:00 PM
  • 12/10/2026 @ 12:00 PM
  • 12/15/2026 @ 1:00 PM
  • 12/21/2026 @ 11:30 AM
  • 12/28/2026 @ 5:00 PM
  • 1/5/2027 @ 11:00 AM
  • 1/12/2027 @ 11:30 AM
  • 1/18/2027 @ 1:00 PM
  • 1/26/2027 @ 9:00 AM
  • 2/3/2027 @ 12:00 PM
  • 2/8/2027 @ 1:00 PM
  • 2/18/2027 @ 5:00 PM
  • 2/23/2027 @ 12:00 PM
  • 3/4/2027 @ 12:00 PM
  • 3/11/2027 @ 5:00 PM

All times are Eastern Time Zone

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